The narrative of Marc by Marc’s Spring ‘15 collection boasts from rave culture — channeling in the sounds, attitude, and design/style of the clothing. All ends and ways of the spectrum was shown, in what felt like a match to the variety of styles in rave. From bright colors, to graphic shapes, experiment in resin/rubber (sexuality), etc. But what was most interesting, were the garments that traveled down the runway with graphic texts on jackets and shirts that read, “NEW WORLD SYSTEM.”
It’s interesting to note the collective institution that was created by these garments alone, and how it challenges rave’s identity or philosophy. For one, the creation of rave was bred from stepping out from the norm. Rave was the materialism of enterprise culture. At a time when corporations were flourishing and manufacturing increased (especially the newfound love for plastic production), a needed break from such a structured society needed to be planted. People acted for a change — rebellion in the formation of a lifestyle or a music scene bloomed from living unbounded and following simple philosophies of PLUR.
Within this Marc by Marc Jacobs collection, a girl gang was created claiming them as rebels of the New World System. However, no matter the expression, freedom, and strength of the silhouettes and overall design of these garments, it can be argued that a totalitarianism of clothes was created.
Take note, that when it comes to musical influences and style in general, individuality and originality is emphasized. Then, mass manufacturing steps in. In the process of expression, we do become a gang for totalitarianism, advertised and clothed in the same styles. Materials ourselves from enterprise culture, we continue to feed globalization and technology and how it transforms fashion daily. It is fast, and always being cycled out. Hardly do we get a grip or filtration on trends. Yet, there are points when trends and styles almost become homogenized. And the new world system we make out of fashion has a collective idea to be individuals, yet the help of production makes us clones.